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Mercadona’s IVA Notice Sparks Controversy
Mercadona's IVA Notice Sparks Controversy The International Reporter

Mercadona’s IVA Notice Sparks Controversy

Mercadona is facing backlash after posting signs in its stores about the recent end of a temporary IVA (value-added tax) reduction on essential goods. The supermarket chain’s decision to highlight the tax hike has sparked a heated debate online, with opinions split on social media.


Criticism of Mercadona

Many people are unhappy with Mercadona, accusing the company of being quick to advertise the tax increase but failing to lower prices when the IVA was reduced earlier this year. One user on X (formerly Twitter) commented, ‘When the IVA dropped, we didn’t see Mercadona proudly showing signs about cheaper prices. Why now?’ Others have echoed this, pointing out that there was no noticeable price drop on essentials like feminine hygiene products during the tax cut.

Support for Mercadona and Business Owners

On the other side, some people defend Mercadona and its owner, Juan Roig, arguing that the company is just following government rules. They believe the real issue is the tax system itself, which they say unfairly burdens basic food items. Supporters argue that instead of blaming the supermarket, the focus should be on changing the government’s tax policies.

Government’s Role in the Debate

This controversy has also sparked conversations about the government’s temporary tax measures, with some arguing that they don’t offer lasting solutions. People are frustrated by how these economic policies affect consumers, especially during a time of rising living costs.

What Do You Think?

This debate over Mercadona’s IVA signs has clearly struck a nerve, highlighting frustrations around pricing, taxes, and consumer rights. Where do you stand? Share your thoughts in the comments!

Image: X/@tip0DeIncogni

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2 comments

comments user
Ger

I didn’t notice too many reductions earlier in year to be honest and now they are going up… Now in fairness, there shouldn’t be tax on a lot of items and should be removed for good… But I do like Mercadona..

comments user
Bernie

I like mercadona, maybe they are just being transparent, highlighting the rise!

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